Responsive
web design is a revolutionary solution for everyone, whether it’s a website
design company in USA or a freelance web designer in any part of the world. It
allows the designer to reconstruct the appearance of a website to suit various
screen sizes and all digital devices like desktop, smart phones and TV, without
losing out on the content and the quality of the website. Although
functionality and ease of usability are the two strongest forte of responsive website coding, it also benefits the SEO campaign of the website. SEO as we all
know stands for search engine optimization and it plays a major part in
determining the success of the website and the corresponding brand.
Even Google
has recommended and prioritized responsive web design as a preferred method for
ranking since mobile-friendly websites will rank higher those which aren’t.
Here are a few tips which highlight how responsive design can benefit SEO.
But before that, how are the websites
optimized for mobile?
Mainly there
are 2 types of optimizations: one is a responsive website and the other a
dedicated mobile-only website. Mobile-only websites are easily identifiable if
you look for “m.” at the start of the URL. While a way to check if a website is
responsive is to see if the website opens similarly across devices.
Alright, now
let’s look into how responsive design can assist SEO:
Improved Content Management
Here is
where the magic happens. Typically if there is a dedicated mobile website with
a separate URL (starting with “m.”), Google scans both the websites separately
in case a user is conducting a search. This makes indexing complicated and also
the runs the risk of duplicate or inaccurate results. Google would surely like
to avoid this scenario. Also, it becomes easier for Google to index and pull up
information from one universal site instead of 2 separate URLs with responsive
web page.
Link Building
For any
major SEO campaign, an on-page as well as an off-page SEO strategy is required.
The on-page elements can be handled with the use of relevant content and the
off-page elements primarily consist of a network of back links. With a
responsive design, the code base and resources are shared commonly which allow
the links to be compatible on all devices. If the links are not
responsive-ready, you could be losing out on the mobile referral traffic. One
more added advantage of a responsive mobile website is that link sharing
becomes easier across platforms without hampering the UX.
Reduced Bounce Rates
2016 has
seen more mobile users than desktop users, i.e. the number of mobile users have
surpassed the number of desktop users. If your website does not support mobile
devices, you are mostly likely to experience high bounce rates.
When a SEO
campaign starts the first thing to do is to optimize the website to be
responsive. Even if your bounce rate is low and the website is not responsive
Computer Technology Articles, you need to make it so as soon as possible as
pages that aren’t mobile-friendly tend to experience higher bounce rates. You
can contact one of the best SEO Company in India to get a free quote as per
your requirement.
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