How to Make More Responsive Websites Rank Better On Search Engines by Doing Less

When you are considering having a website built for your business, you have to understand that not all websites are the same. Websites have features and functionality, and are built with different kinds of code in order to accomplish the goals. One of the main issues with websites in the past is that they looked fine on one browser and not on another, as different browsers interpreted the code differently. Another issue was that the website may have been fine when it was displayed on a large computer monitor or laptop, but was essentially unreadable on a display as small as a phone. As more and more people started using their smart phones as their computer, the need to create a website that looked good on a phone became greater. In April of last year, Google finally made the decision for you.

Responsive website coding

Google made an announcement last year that stated that they would give rankings preference for websites that displayed on a phone in a way where text was large enough to be read, and scrolling side to side was minimized. By making this announcement, Google decided that businesses must have websites that are "responsive" or they would probably be outranked by competition that did. You did not have to have a responsive site, but you probably weren't going to do very well on search engines if you didn't. "Responsive website coding” in a way that will determine what kind of device they are being displayed on and configure themselves in order to display appropriately on that device. The website itself is responding to the browser and the device in order to make it as usable as possible to the person viewing it, and Google realized that this was one of the aspects people were seeking. You do not need to provide a better customer experience, but Google does not have to provide you rankings if you do not.

Most businesses rely on Google rankings to some level in order to get customers, and without these rankings they would not make as many sales. This is why companies that specialize in search engine optimization began pushing their clients to switch over to responsive websites. The methods of SEO leverage anything that is known to help a website outrank competitors, and with the advent of "responsive websites" and Google giving them preference over others puts SEO programs at a disadvantage if they are not being considered as the best by Google. Convert your existing website to a responsive website today. It will benefit your customers and your rankings.

• Tweet
• Share
• Share
• Share
• Share