Monday, 27 February 2017

10 Tips for Mobile app design to boost your conversions


In Today’s World Mobile app design play a major role to get peak level of successful business, by mobile apps easy access to potential customers.
There is need to build an eye-catching, an impressive and aesthetically designed app for gain maximum Conversion rates.

When it comes to developing a mobile app, the UX, and UI are the two important factors which are crucial towards designing an application. Given below some Instruction from which you can gain high conversions through mobile app designs.

KEEP AN IMPRESSIVE UI:
 A mobile app with a good, impressive and enchanting look is certainly preferred rather than an app which has a heavy text design. A great looking UI is a must to keep the existing users retained.
USE ATTRACTIVE COLORS AND LOGOS:
For Brand use attractive colors and Logos which can define you business, Products. Color scheme of your mobile app must be Eye catching according to your business niche. Choosing a good color helps to define that relationship in a very subtle and effective way.

MAINTAIN CONSISTENCY IN ELEMENTS:
It is extremely important to maintain consistency for defining the elements of the app and then repeating them. For instance, if one of the buttons says, "subscribe" is in a specific color, say yellow then all the buttons should be of that color. All screens should maintain this consistency.
GIVE FAST FEEDBACK:
 All users have an expectation that their phones should respond back efficiently to all of their interaction, so every interaction must give a proper feedback. For example, if a user performs a particular action, responded with an animation, then this gives the user feedback that their process is being executed.
USE GOOD TYPOGRAPHY:
It is very important to use good typography because it has a huge impact on varied aspects of an app which includes readability, mood, user experience etc. Different principles of typography must be understood to create a pleasing design.
INVOLVE REAL USERS:
It is important to involve real users while evaluating the UI design ideas and opinions. This should be done at an early stage of development to reduce the chances of confusion related to the features that which ones should be included and which ones to let go.
STICK TO THE OS GUIDELINES:
While formulating the design of app's user interface it is important to stick to the multiple user guidelines related to the targeted operating system.
BEWARE OF METAPHORS:
There are few graphical metaphors like the analog images (TV screens, radio, cameras) etc. which are not technically familiar to the young generation. So, these metaphors must be avoided.

FOCUS ON FUNCTIONALITY:
The more complex the app is, the harder it is to use or to navigate. Consider breaking the functionality into a set of related apps, each focusing on core functionality if you have more of it to offer.
USE MOTIONS AND TRANSITIONS:
Techniques including motions and transitions should be used in order to enrich the user experience of the app and show the value to the users rather than pushing them to look at it.

Find out how you can expand your business with a mobile app or mobile enabled website by hiring an Olive solutions' mobile app expert.

Thursday, 9 February 2017

How to Make More Responsive Websites Rank Better On Search Engines by Doing Less

When you are considering having a website built for your business, you have to understand that not all websites are the same. Websites have features and functionality, and are built with different kinds of code in order to accomplish the goals. One of the main issues with websites in the past is that they looked fine on one browser and not on another, as different browsers interpreted the code differently. Another issue was that the website may have been fine when it was displayed on a large computer monitor or laptop, but was essentially unreadable on a display as small as a phone. As more and more people started using their smart phones as their computer, the need to create a website that looked good on a phone became greater. In April of last year, Google finally made the decision for you.

Responsive website coding
Google made an announcement last year that stated that they would give rankings preference for websites that displayed on a phone in a way where text was large enough to be read, and scrolling side to side was minimized. By making this announcement, Google decided that businesses must have websites that are "responsive" or they would probably be outranked by competition that did. You did not have to have a responsive site, but you probably weren't going to do very well on search engines if you didn't. "Responsive website coding” in a way that will determine what kind of device they are being displayed on and configure themselves in order to display appropriately on that device. The website itself is responding to the browser and the device in order to make it as usable as possible to the person viewing it, and Google realized that this was one of the aspects people were seeking. You do not need to provide a better customer experience, but Google does not have to provide you rankings if you do not.


Most businesses rely on Google rankings to some level in order to get customers, and without these rankings they would not make as many sales. This is why companies that specialize in search engine optimization began pushing their clients to switch over to responsive websites. The methods of SEO leverage anything that is known to help a website outrank competitors, and with the advent of "responsive websites" and Google giving them preference over others puts SEO programs at a disadvantage if they are not being considered as the best by Google. Convert your existing website to a responsive website today. It will benefit your customers and your rankings.